What is the Digital Single Market?

The Digital Single market strategy is a wide-ranging group of individual legislative initiatives from the European Commission to adapt the European market to the digital age. The primary aim of this initiative is to create a pan-European framework of laws for the digital economy, with the core principles of the single market at focus. This includes free movement of goods, services, people and capital, fair competition and well harmonised level playing field for all stakeholders.
The DSM will be built upon four very familiar EU rules:
1)      Harmonised rules: applying the same minimum standards to the same activities (eg handling of consumer data, content of digital services) across all Member states making it easier for citizens and business to conduct their activities regardless of borders.
2)      Reduced barriers: Making it easier to treat key ‘assets’ of the digital economy, like content they acquire and their own personal data. Thus increasing rights to move these assets across national borders or from one service to another.
3)      Co-ordinated enforcement: Cooperation between those responsible for enforcing the rules locally, at Member state level or EU wide combined with ‘passporting’ (meaning compliance with the rules in one state covers the whole EU) thus increasing confidence for businesses and citizens that they can trade EU wide. And it reduces the costly need to establish compliance systems for multiple countries.
4)      Economies of scale and robust competition: To be able to compete on the global markets, EU-based businesses should (a) be able to serve the entire EU market without having to duplicate infrastructure or seek local licenses, and (b) be subject to robust competition from both EU based and non-EU based players. With competition in the EU-wide market leading to the emergence of EU digital champions able to compete on world markets.
The new Von der Leyen Commission has further developed the 16 initial initiatives to streamline the DSM to four key areas:
1)      Data protection: Individuals shall gain more control over their personal data and businesses shall benefit from a level playing field
2)      eCommerce: Online barriers shall be broken down so that people enjoy full access to all goods and services offered online by businesses.
3)      Digital Networks: High speed, secure and trustworthy infrastructures and services shall be supported by the right regulations.
4)      European Digital Economy and Society: Maximising the digital growth potential within the EU to the benefit of the people and businesses in Europe

These initiatives will cause some changes to businesses and consumers:
Who and how will be effected by the changes in Online Content and Platforms:
Content owners and licensees will need to review the entire production chain starting with the acquisition of content, the making available of content, structure of websites, the protection of content etc
Clients will have to review their business models, looking at whether those who will work int the future because of added regulatory burdens and changes in sourcing costs due to different exploitation rights and different exemptions/limitations.
Who and how will be effected by the changes in Privacy and Data:
All industries who are engaged in data management or processing are affected, in particular the cloud industry and those using AI or data analytics.
Likely to be new rules for AI
High fines in regard to data protection infringements
Less restrictions on the flow of non-personal data between businesses.
Encouraging the sharing and opening of data between businesses and the public sector.

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